I had a five percent off coupon for anything I buy at Itoyokado Shopping Center. Not much, I know, but Japan does not do sales very well, so I thought five percent was good for things I needed to buy. One of the things I needed was new mascara. I think I have pretty much just always used American (or bought-in-America) mascara.
Recently I have been using Rimmel brand which I got from an American Walmart. Rimmel is not an American company. Rimmel is British.
Anyway, I have not been happy with it. It clumps, and a few hours after applying I get deplorable smudge marks under my eyes. Nothing says slovenly more than mascara smudging all around your eyes.
Anyway, I went with a Japanese brand: Kose Elsia. It was 1200 yen. And just look at the difference in wand size:
The Japanese mascara is so much thinner. When I apply it , I don’t notice that much difference to my regular lashes. There is no Vavoom effect. But I am really happy with my new mascara because it is so light and thin that it doesn’t clump and smudge.
This is the package for Kose Elsia. It says:
“Mijikai komakai ke mo
“Even short and thin lashes
will get long and thick.”
Long and thick? No. Brighten up my eye a bit? Yes.
So I’m pleased with it.